![]() Hazel Cheeseman, deputy chief executive of Action on Smoking and Health, said: “The government’s approach to regulating nicotine-containing products is not keeping pace with industry innovation. On its website it says it appeals to a broader audience thanks to an “attractive price positioning” relative to traditional oral tobacco. Velo originates in Scandinavia but is owned by British American Tobacco. Blackett has been approached for comment. The content has since been taken down by Instagram. She posted: “Unlimited vibes for the pre party before Tomorrow!” D’vey has been approached for a comment.Īnother video from the DJ includes the caption, “Fit check for the party! Slay today, Before tomorrow”.īillie-Jean Blackett, a model and radio presenter, who has appeared in season five of the Netflix reality show The Circle, also promotes the product. It is followed by the hashtag #youvegotvelo. The caption says “giving them a show on the snow. A social media reel involves him performing at a ski resort. One poster was D’vey, a disco and house DJ based in London, who has 62,000 followers on Instagram. “In the past few months, I’ve found about a dozen UK influencers who have either appeared on BAT channels to promote Velo or are using their own platforms to push Velo on Instagram,” Renzulli said. This is when influencers film themselves getting dressed to go out. Velo posts have even included influencers posting under a popular social media format known as GRWM, which stands for “get ready with me”. They are equating a highly addictive product with aspirational influencer content.” “By using DJs, lifestyle influencers and gamers, BAT is ensuring that they are reaching nonsmokers and potential new customers with these Instagram campaigns. I find it laughable that any company could claim with a straight face that this content is targeting adult smokers. She said: “It is totally shameful that tobacco companies continue to engage in this kind of behaviour on social media – particularly while claiming that they want to help smokers quit. ![]() Brands can post about tobacco-related products, but this is restricted to adults over the age of 18.”Ĭaroline Renzulli, international communications officer for the Campaign for Tobacco-Free Kids, said the marketing was “totally absurd” for portraying Velo as a “cool lifestyle product that you should try out even if you’re not a smoker”. The policy prohibits “tobacco products, vaporisers, electronic cigarettes, or any other products that simulate smoking”.Ī Meta spokesperson, representing Instagram, said: “We don’t allow ads or branded content that promotes tobacco-related products on Instagram, and we’ll continue to remove content that breaks our rules, like we did in this case. According to Klear, a social listening platform that analyses influencer audiences, 28% of the audience viewing this content was under 24.įacebook and Instagram outlaw adverts promoting the sale or use of tobacco or nicotine “unless they are cessation products”. These e-liquid products have not been evaluated by the Food and Drug Administration nor are they intended to treat, mitigate, prevent or cure any disease or condition.Analysis of a social media campaign by BAT to promote Velo pouches, conducted between January and May this year by the nonprofit group Campaign for Tobacco-Free Kids, shows that more than a quarter of their social media audience was between 12 and 24 years old.Įleven influencers published 48 posts to an audience of more than 1.4 million people – the majority of whom were in the UK. ![]() Inhalation of this product may aggravate existing respiratory conditions. Nicotine can increase your heart rate and blood pressure and cause dizziness, nausea, and stomach pain. If ingested, immediately consult your doctor or vet. Ingestion of the non-vaporized concentrated e-liquid ingredients can be poisonous. Nicotine is addictive and habit forming, and it is very toxic by inhalation, in contact with the skin, or if swallowed. E-liquid products, electronic delivery devices, and accessories are intended for use by adults of legal smoking age (e.g., 21 years or older), and not by children, women who are pregnant or breastfeeding, or persons with or at risk of heart disease, high blood pressure, diabetes or taking medicine for depression or asthma, or who otherwise may be sensitive to nicotine. These products are not smoking cessation products and have not been tested as such. WARNING: Electronic Cigarettes and E-liquid products may contain nicotine, a chemical known to the State of California to cause birth defects or other reproductive harm. ![]()
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